SENIOR POPULATION GROWS EVERY YEAR
36.3 million - The number of seniors who were age 65 and older in the United States on July 1, 2004.

Seniors 65+ comprised 12 percent of the total population in 2004.

Between 2003 and 2004, 351,000 people joined the 65+ age group.

86.7 million - Projected number of people who will be 65 or older in the year 2050.

In 2050, seniors age 65 and older will make up 21 percent of the total population.

147 percent - The projected percentage that the 65+ senior population will increase between 2000 and 2050.

The U.S. population as a whole is expected to increase by only 49 percent during same period.

483 million - Current senior population of people age 65 and older in the world.

974 million - The total worldwide senior population over age 65 by 2030, projected by the Census Bureau.

IMMIGRATION
3.7 million - Number of foreign-born residents who were 65 and older in 2004.

Overview

The Organization:        American Family Stewards

Tag Line/Motto:          Bridging Connections between Families and a Community of Resources

Symbol:                       Bridge

Rationale:                   

A bridge between people enables the passage of ideas
Connects people in a different place
Enables help to be connected
Opens opportunities for people to be helped
Reduces isolation
More efficient way to get to another point
Increases options
Metaphors for everything in life – about connecting to our communities

THE INDUSTRY

Providing comprehensive services for families in life-stage transition.

THE ORGANIZATION

American Family Stewards is a premiere non-profit organization created to provide leadership to, and to Establish and Uphold ethical industry standards through research, education, and training.

Leadership
Support
Establish and maintain industry standards
Comprehensive evaluation
Enable
Provide leadership for this industry
improve quality and satisfaction
uphold
evaluate
screen
assess
authorize
certify/license
extensive ongoing evaluation thorough
careful rigorous conscientious evaluation
integrity
Resources
Regulate rate service providers

OUR MEMBERS

Our members are dedicated to the comprehensive management and preservation of family resources.

American Family Stewards is dedicated to e.  Professional, trained family stewards will uphold the highest industry standards as they provide compassionate, ethical, assist   

Establish a framework for, and maintain ethical standards for the operation and delivery of, a framework for the delivery of comprehensive ethical standards integrity

WHO WE ARE

Manager, custodian, agent, caretaker, director, representative,

Purpose and Goals of the Organization:

What is Family Stewardship?

Given that the majority of the population is over the age of 50, there is a need for

professional trained personnel, professionally trained, to organize, implement, assist,

Family Stewardship is the practice of attending to the needs of a family during a life-stage transition, such as the ….   As families go through life stages, change and, therefore, some anxiety is inevitable.  Trained, professional Family stewards understand your needs and can help your family successfully bridge that take that out of your hands by proving comprehensive, professional services. 

As stewards of your family’s resources, our organization and members would manage the redistribution and reorganization of your cherished belongings. 

When a family member moves to the next phase of life, everyone in that family is impacted.  Or it impacts the whole family. 

We want to take on the details for you, thereby diminishing your stress and anxiety during a time of change.  

Family Stewardship Services would include:

Advice
Referrals
Counseling
Financial planning
Moving services - relocation
Pet-adoption/relocation
Downsizing - Liquidation of personal property (we will move your possessions expeditiously, through estate sales, tag sales, auctions, private sales, consignment,
Writing, implementing, executing Wills and trusts

To make things easier on your family, we have formed partnerships with thousands of service providers who will uphold the standards set forth by the national organization.  Our affiliates are constantly evaluated and rated on their trustworthiness, competency, and integrity.  Our list of affiliates include:

transcend
Progression
Phase
Connection
Bridge
Consign

Concept/logo/icon = Bridge: takes you over and around the quagmire of details and decisions

Take the details and decision making away from a family already experiencing change.

What makes us different from other organizations?

1)         We provide comprehensive services.  American Family Stewards is nly organization of its kind that provides comprehensive services to families experiencing life-stage related events.  We understand that families with an aging parent need to make many decisions and that there is considerable stress involved.  We realize that you need a great deal of support and therefore have formed partnerships with numerous providers that run the spectrum from realtors and movers to financial advisers and counselors.  We don’t just help you find an assisted living facility or help you move a family member from a home into that facility.  Instead, we provide comprehensive services tailored to your family’s needs.  (our experience – we know what we’re doing, cause we do this all the time)

2)         We uphold Christian values.  The founders of NAFS felt a calling to create a new organization (and governing body) that would serve America’s aging population, to help people (families) during a time of significant change and upheaval, to provide transformational leadership, to establish industry standards that reflect the highest level of integrity, and to bring emotional intelligence (i.e. compassion) to the industry. 

3)         We monitor the quality of services provided.  One of the primary purposes of the organization is to set standards for the industry.   We expect all service providers that are establish or bring to the marketplace higher standards than are currently in place for this

Getting Member interest, why should businesses become Family Stewards?

Reach a New Demographic/Get New Business

They want new business – we will help grow your client base (bridge: we connect you with the people who need your service)

Reaching a new demographic – baby boomers are the biggest segment of our population and we will connect you to that market

Networking you to other providers, referrals, being part of a comprehensive and national network of service providers.  Having access to resources. 

Brand Recognition

By partnering with a recognized brand like American Family Stewards, you being associated with a legitimate leader in the industry…  American Family Stewards will elevate your reputation in the community, status, legitimize, will position you as a leader the public as credible and legitimate, having integrity. Our standards of excellence will set you apart

Our reputation is YOUR reputation.  Your reputation follows our reputation.  We are SO good!  We are setting industry standards. 

Branding/Public Appeal, People like doing business with people they know – trust.  Because of their association with us, and its reputation and standards, there’s a recognizable symbol, a level of comfort and

Value

being part of AFS demonstrates to the families that they will get value and will receive valuable services.  Members get bang for their buck as well.  Cheap advertising dollars.  Getting paid – making money off this

Set Yourself Apart through Objective Rating System

How unique this is and how important to the families.  As a comprehensive provider.  Being on the cutting edge of a new industry, and as a Family Steward you will be part of an elite group, setting yourself apart,

Rating system – through our comprehensive business performance rating and evaluation system,  Our organization will collect and utilize client feedback to rate your performance as a high-quality provider with integrity, so that others will want to do business with you.  By rating reviews gained from your clients we will provide an objective rating for your performance.  Our website and marketing information will contain performance review information we will promote you as a high-quality service provider.

Opportunity for ongoing or continuous Education and training, certification and having access to educational resources.

Online resources – literature, the latest research and statistics
Certification programs
Seminars
Conventions/industry conferences

 

Copyright 2013 Berkely & Barton Ltd.